For the campaign, we brought the concept “Fresh ingredients & quick easy cooking.”, we also presented its new line of sandwiches, in addition to the other products in the portfolio, with street clock ads, elevator midia, magazines ads, digital campaigns and also action with youtubers.
The campaign has in its ads humorous phrases that talk about the pleasure of enjoying every moment of the day with practicality without giving up quality.
CCO: Paulo Sanna
Creative director: Luiz Parpulov
Art directors: Eduardo Basque / André Marino
Copywriters: Walmor Mello / Rafael Campeão
Creative director: Luiz Parpulov
Art directors: Eduardo Basque / André Marino
Copywriters: Walmor Mello / Rafael Campeão