Rebranding for Novabrasil, a radio dedicated to Brazilian Popular Music (MPB), which includes a new visual identity, consisting of lines and colors that seek to reflect the Brazilianness of the company, and advertising campaign, distributed by the broadcaster's programming and digital platforms, out-of-home (OOH) advertising and press midia. According to the company, the goal is to align Novabrasil with market trends and follow the preferences of its audience.
Creative director & brand designer: Luiz Parpulov
Art directors: André Marino / Marcus Rocha / Tawane Silva
Copywriter: Daniel Zalaf
Art directors: André Marino / Marcus Rocha / Tawane Silva
Copywriter: Daniel Zalaf