The internet has been contaminated with hate. Around the globe. The anger that appears online often leaves its mark on the real world.
Fram, one of the companies with the most extensive portfolios of automotive filters, decided to do for the browser what it’s already done for car engines and keep the hostility away. The intelligence behind the programming allows the extension to identify homophobia, xenophobia, racism, misogyny and any kind of intolerance, and change it into information about the damage that hate causes in the real world.
Fram, one of the companies with the most extensive portfolios of automotive filters, decided to do for the browser what it’s already done for car engines and keep the hostility away. The intelligence behind the programming allows the extension to identify homophobia, xenophobia, racism, misogyny and any kind of intolerance, and change it into information about the damage that hate causes in the real world.
Creative director: Luiz Parpulov
Head of Digital: André Marino
Head of Art: Eduardo Basque
Art directors: Marcus Rochah / Fabio Crociati / Ivan Ribolla / Felipe Higashi
Copywriter: Rafael Prioli
Head of Digital: André Marino
Head of Art: Eduardo Basque
Art directors: Marcus Rochah / Fabio Crociati / Ivan Ribolla / Felipe Higashi
Copywriter: Rafael Prioli